INTERNATIONAL FASHION BUSINESS CONSULTING
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WHO WE ARE
Fashion has always been present in Simone's life. She studied at ESMOD in Paris and soon realized she thoroughly enjoyed the commercial aspect of fashion. While working in well known fashion houses she fine tuned her expertise taking courses in Fashion and Buying Management at the Fashion Institute of Technology (FIT) and Parsons School of Fashion in NY.
With experience in the international fashion market including 7 years with Ralph Lauren in Europe, Simone returned to Brazil leading the international expansion of the Brazilian fashion brand Osklen. She experienced first hand the difficulties that Brazilian companies were having in expanding internationally. They venture out of Brazil but are unable to establish themselves and grow in foreign markets.
A strong believer that successful growth in the international fashion markets depends on careful planning prior to launch, Simone opens in 2014 her fashion consulting office, SIMONE FASHION BUSINESS CONSULTING, focusing on developing and expanding Brazilian fashion brands internationally.
SERVICES
With a new market concept, SIMONE FASHION BUSINESS offers a tailor made consulting service for each and every client, whatever level of development of the brand may be. Developing launch strategies for the positioning and branding, with the appropriate placement of the client in the international market.
Preparation / Project
Analyze the competitive differential of the brand locally and in other markets.
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Diagnostics of the brands positioning to develop the launch strategy while taking into consideration style, product and price.
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Internal marketing strategy in tandem with future international launches via campaigns, catalogs, web sites and runway shows.
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Choosing and mapping the best and most appropriate Fashion Shows
and Showrooms for expanding the brand.
International Launch
Contact with the curatorship and inscription in the fashion shows.
Contacting and sending documentation potential showrooms.
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Inscriptions and information for the leading government subsidy programs.
Analyzing the clients potential and qualifying them to receive
the necessary government subsidies and tax exemptions.
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Contacting international PR firms:
Planning strategy and interactions between PR / Showrooms / Fashion Shows
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Budgeting of all stages for The Paris Fashion Shows, Showrooms and PR.
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Showcasing the clients product for each event including suggestions
and modifications necessary to target specific markets.
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Preparing line sheets for price analysis between client and trader.
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Full post showroom reports analyzing Visits vs. Sales.
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Actively participating in negotiations with international buyers.
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Follow up of client deliveries and post sales, client satisfaction.
BENEFITS
perceived by the exporting brand correctly and continually :
Internal evaluation of the products value, be it financially or design,
advising throughout the complete line of production.
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Increase of quality control in all stages, from the product itself
to labeling and packaging.
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Dilution of costs previously absorbed by the company be it in
marketing campaigns, web sites, catalogs and collection development.
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Increase negotiating power with suppliers, with new
delivery dates and quantities.
